InsightOut Blog

There is something particularly disconcerting about how quickly business is espousing the virtues (and returns) of “big data”, or more specifically, how hard data with its algorithm-based approach is being used to simulate, predict and trend human behaviour. Without allowances for context, or complimentary qualitative data, this rigid statistical approach to marketing and business development [...]

For the most part, online advertising, be that image or link-based, is triggered either by context (content-type or keyword), search term or the known (or assumed) characteristics of the individual. The fuzzy logic supporting many of these targeting systems usually skim an appropriate target audience, but are better known for a minority of howlers, like [...]