InsightOut Blog

Within an increasingly sophisticated argument about digital piracy and the motivations for stealing intangible assets like music and film, there is a growing number of research projects focused on the question of software piracy and sales displacement. In other words, what does the data, rather than vested interests, have to say about the potential loss [...]

Putting aside for the moment the question of whether brands should even utilise social networking sites (SNS) as a communications channel, a more insightful question is: do enterprise-based social networking practices recognise altruism as an MO, making as much effort to ‘friend down’ as they do when they rush to score points with the most [...]