InsightOut Blog

It’s remarkable that in a time of unparalleled personal data, we remain wedded to broad generalisations like Gen X or Net Gen. These short-hand descriptors play their part in popular headlines, but the real story is not so much about generational shifts but intra-generational shifts. On other words, there is probably less homogeniality amongst the current [...]

Putting aside for the moment the question of whether brands should even utilise social networking sites (SNS) as a communications channel, a more insightful question is: do enterprise-based social networking practices recognise altruism as an MO, making as much effort to ‘friend down’ as they do when they rush to score points with the most [...]