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Posts Tagged ‘targeting’

The Full Context: Sentiment Ad Targeting

Andrew Reid | 18|05|2010

For the most part, online advertising, be that image or link-based, is triggered either by context (content-type or keyword), search term or the known (or assumed) characteristics of the individual. The fuzzy logic supporting many of these targeting systems usually skim an appropriate target audience, but are better known for a minority of howlers, like [...]

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